Introduction

Cedar Ridge Ranch sprawls over 400 rolling acres outside Bend, Oregon. With 300 head of cattle, 15 horses, and a seasonal pumpkin patch that draws visitors from across the county, the ranch has been in the Delgado family for three generations.

When Maria Delgado, 28, took over operations from her father, she faced two challenges:

1. Keep the business profitable in a changing agricultural market.
2. Reduce the friction between her brothers and seasonal workers while expanding into agri-tourism.

TalentSync became her tool for clear communication, measurable performance, and spotting growth opportunities before they slipped away.

The Team & Roles

• Maria Delgado (Operations & Horses) – Oversees animal care, agri-tourism, and day-to-day management.
• Luis Delgado (Livestock Lead) – Manages the herd, pasture rotation, and rodeo competitions.
• Andrés Delgado (Crop & Grounds Manager) – Runs the pumpkin patch, hay production, and equipment maintenance.
• Jake Miller (Stable Hand) – 14-year-old neighbor trading work for riding lessons.

Performance Profiles They Contribute To

Maria’s Top Profiles:

• “Any Gaps in the Routine Today?”
• “Who’s Ready for What?”
• “What’s the Next Branch We Could Grow?”

Luis’s Top Profiles:

• “Spot Trouble Early”
• “Prep for Calving Season”
• “A Quiet Win That Mattered”

Andrés’s Top Profiles:

• “What Did the Land Teach You Today?”
• “New Gear, New Skill?”
• “Kickstart a New Branch”

Jake’s Top Profiles:

• “What Did You Learn from Luis Today?”
• “Logging a Work Activity”
• “Recognition & Endorsement Moment”

Example Continuous Improvement Conversations

TalentSync (Team Contribution)

Maria → “Who’s Ready for What?”
Pythia: “Based on recent reflections, Andrés is ready to train seasonal help earlier this year. Will you delegate that?”
Maria: “Yes — that frees me to prepare for expanded horse clinics.”
Goal Impact: Reduced downtime during harvest = +$8,500 efficiency gain.

Luis → “Spot Trouble Early”
Pythia: “You noticed three calves limping this month — how quickly did you act?”
Luis: “Within hours. The vet said catching it early saved each from a $1,500 loss.”
Goal Impact: Prevented $4,500 in losses.

TalentPass (Individual Growth)

Maria → “What’s the Next Branch We Could Grow?”
Pythia: “You’ve been considering horseback trail rides. What’s your first step this month?”
Maria: “Partner with the state park for liability clearance.”
Personal Impact: New revenue stream projected at $18,000/year.

Jake → “Recognition & Endorsement Moment”
Pythia: “Luis endorsed your work during calving prep. How did that feel?”
Jake: “Like I’m part of the real ranch team now.”
Personal Impact: Builds skills toward a future ranch job.

Goals & Financial Impact

• Revenue Generation: +9% from trail rides and pumpkin patch ticket sales = +$45,000/year.
• Loss Reduction: 10% fewer livestock losses via early detection = +$45,000/year.
• Efficiency Gains: 7% labor savings from better seasonal worker prep = +$9,000/year.
  Total Impact: +$99,000/year on a $0 base subscription (TalentSync Free for 4 users).

Shared Success

By year’s end, the Delgados had not only increased profitability but also created a calmer, more connected team atmosphere. TalentSync’s real-time insights gave Maria and her brothers the confidence to delegate, train, and spot trouble early — without adding more meetings.